adwords Welcome to you

Attract more customers

No matter what your budget, you can display your ads on Google and our advertising network. Connect with potential customers at the magic moment they're searching for your products or services, and only pay when people click your ads.

Want a hand creating your account? Have one of our team help you get started.
Your ads appear beside related search results... People click your ads... And connect to your business


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Learn about AdWords

* How it works
* Why it works
* Costs and payment
* For local businesses
* Success stories

Google search box

Keywords are what people search for on Google.
Google search results

Your ad appears beside relevant search results.
You create your ads

You create ads and choose keywords, which are words or phrases related to your business. Get keyword ideas
Your ads appear on Google

When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.
You attract customers

People can simply click your ad to make a purchase or learn more about you. You don't even need a web page to get started – Google will help you create one for free. It's that easy!

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Google AdWords offers you:
Targeted reach

Now you can advertise to people searching on Google. Even if you already appear in Google's search results, AdWords can help you target new audiences on Google and our advertising network.
Greater control

You can edit your ads and adjust your budget until you get the results that you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations.
Measurable value

There's no minimum spending requirement or time commitment. And with the cost-per-click option, you're only charged if people click your ads. This means that every pound of your budget goes towards bringing new prospects to you.

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Concerned about costs? Don't worry – AdWords puts you in complete control of your spending.
Set your budget

There's no minimum spending requirement – the amount that you pay for AdWords is up to you. You can, for instance, set a daily budget of five dollars and a maximum cost of ten cents for each click on your ad.
Avoid guesswork

We provide keyword traffic and cost estimates so that you can make informed decisions about choosing keywords and maximising your budget. (Estimate keyword costs)
Pay only for results

You're charged only if someone clicks your ad, not when your ad is displayed.

Payment options vary by country and currency. Learn more

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Region on a map

Define a custom area to target around your business.
Google Map with business logo

Promote your location with local business ads.
Local and regional targeting!

Set your ads to appear only to people searching in a particular region. Now it's easy to target online customers within, say, 25 miles of your front door. Learn more

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Here's how other advertisers reached their business goals using Google AdWords:
Charles Tyrwhitt

Charles Tyrwhitt

Charles Tyrwhitt Uses AdWords and the Content Network to Build its Brands. Read more.
Dustbag

Dustbag

Dustbag Ltd use Google AdWords to clean up the market for vacuum cleaner dustbags. Read more.
Oxford College

Oxford College

Oxford College ODL use Content Network to help drive enrolment at 20% lower cost. Read more.

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