How do I link my AdSense account to Google Analytics?

How do I link my AdSense account to Google Analytics? Print To start receiving data from AdSense within your Google Analytics account, you must first choose an Analytics account to link AdSense to, and then make sure that both AdSense and Google Analytics code is on your webpages.* To start linking accounts, look in your AdSense account for the link inviting you to integrate your accounts. This link appears on both the Overview and Advanced Reports pages. (If you don't see the link, please keep in mind that we're rolling out this feature gradually, and that you'll see the link only when we've activated it in your account.) When you click the link, you'll be asked to create a new Analytics account, or indicate an existing Analytics account to link to. Please note that to link to an existing Analytics account, your AdSense login must be an Administrator on that Analytics account. In other words, your AdSense login must work for your Analytics account as well before you can link to it. Learn troubleshooting tips if you're unable to link to your existing Analytics account. If you have multiple Analytics accounts, be sure you know the name of the account you want to link to (as listed on the Analytics accounts Overview page) so that you can select that account during linking. When you are done linking, you'll need to make sure that you are using Analytics tracking code on all of your webpages using AdSense. Learn more about the code you'll need on your pages. To learn more about linking your AdSense account to a new or existing Analytics account, watch our linking video. Scenarios for linking AdSense to Analytics 1) I don't have a Google Analytics account to link to. 2) I have an existing Analytics account with only one profile. 3) I have an existing Analytics account and want to link my AdSense account to multiple profiles. 4) I have an Analytics account and want to link my AdSense account to multiple domains. 5) I have more than one Analytics account I want to link to. Answers 1) I don't have a Google Analytics account to link to. On the 'Getting Started' page, you're prompted to select either 'Create my free Google Analytics account' or 'I already have a Google Analytics account. Please link it to this AdSense account.' Select the first option. Click 'Continue.' Follow the set-up wizard to create a new Google Analytics account and link it to your AdSense account. 2) I have an existing Analytics account with only one profile. This is the simplest case which requires a one-click linking process. On the 'Getting Started' page, you're prompted to select either 'Create my free Google Analytics account' or 'I already have a Google Analytics account. Please link it to this AdSense account.' Select the second option. Click 'Continue.' At Step 1, you'll see a confirmation message listing the Analytics account and profile you've linked your AdSense account to. No code changes are needed. Click 'Finish.' 3) I have an existing Analytics account and want to link my AdSense account to multiple profiles. On the 'Getting Started' page, you're prompted to select either 'Create my free Google Analytics account' or 'I already have a Google Analytics account. Please link it to this AdSense account.' Select the second option. Click 'Continue.' At Step 1, select the profiles you want to link to. Click 'Continue.' Select your primary domain. Click 'Continue' to finish. No code changes are necessary in this scenario as well. If you have multiple domains you want to link to, please read Scenario 3. 4) I have an existing Analytics account and want to link my AdSense account to multiple domains. This scenario is for people who want to track more than one website in their Google Analytics account. For each website, you may have one or more profile assigned to it. On the 'Getting Started' page, you're prompted to select either 'Create my free Google Analytics account' or 'I already have a Google Analytics account. Please link it to this AdSense account.' Select the second option. Click 'Continue.' At Step 1, select the profiles you want to link to. Click 'Continue.' Step 2 asks you to select a primary domain. Designate one of your websites as the primary domain. The primary domain requires no code changes, so if you have a site that's large, complex, or difficult to update the code for, that would typically be the site you should designate as your primary domain. Profiles for your other non-primary domains will require a modification to the tracking code. In Step 3, you'll see that there are no code changes required for your primary domain. For all other non-primary domains, there is an extra code snippet, the AdSense Analytics Code, to add. The AdSense Analytics Code should be added to the top of any non-primary website that contains your AdSense ads. Click 'Continue' to finish. 5) I have more than one Analytics account I want to link to. You can only link one AdSense account to one Google Analytics account at this time. *Please allow at least 24 hours for the data to populate in your reports. If you're having trouble linking your accounts, read I'm having trouble linking my AdSense account to Google Analytics. Was this information helpful? Yes No Easy to understand? Yes No Complete with enough details? Yes No Please tell us why you didn't find this helpful. Thanks! How can we make this better? Thanks! 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AdSense Webinars schedule

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AdSense webinars are free online seminars conducted and moderated by Google AdSense specialists. This series of webinars is designed to address common concerns that publishers may have and offer guidance on how to monetize your web-based content. Over the next few weeks, we'll be conducting webinars to help you understand, manage and optimize your AdSense performance more effectively. All that you need to participate is a computer with an Internet connection and a pair of headphones or speakers. Note to Mac users: Our current version of WebEx Event Center does not support Internet Phone (VOIP) for Mac users. We apologize for any inconvenience caused. Please note, however, that webinar recordings are posted here the day after each live event.

Learn more about webinars.

Past webinars

AdSense Optimization - Everything you need to know In this webinar, we will cover:        Optimizing your AdSense for Content implementation: placements, formats, coverage, color palettes        How to attract placement targeting campaigns to your site        Tracking the performance of your optimizations: Channels & Website Optimizer        AdSense for Search: the importance of Search	October 14th, 5pm GMT
Teaching our teachers: AdSense on your Education site Why not use the Fall holidays to optimize your AdSense implementation? In this webinar, we will highlight examples of Education sites and talk about how you can:        Optimize your ad placements, formats, coverage and colour palettes        Attract placement targeting campaigns to your site        Make the most of AdSense for Search	October 22nd, 9am PST
AdSense for Search: Improve the user experience and generate revenue 80% of users abandon a site when they can't find what they're looking for. In this webinar, we will explain how you can:        Implement AdSense for Search and customize it according to your needs        Improve your search results using keywords        Optimize your search results layout        Use Custom Search Engine Advanced Features, e.g. refinements	October 28th, 9am PST
Using Analytics to optimize your AdSense performance In this webinar, we'll outline how you can:        Analyze your AdSense performance via Analytics        Identify pages requiring optimization        Find the right optimization strategy for your site        Benefit from analyzing your user base	November 4th, 9am PST
Why AdSense is right for Retail Not sure if AdSense is right for your site? In this webinar, we'll share examples of Retail sites already using AdSense and will tell you how AdSense can work for you by explaining:        The right AdSense approach for Retail sites        How you can generate additional revenue from your site without impacting on conversions	November 11th, 9am PST
Maximize your AdSense revenue on your Home and Garden site Your site may be experiencing a peak in traffic as we 'mend and make do' and get our homes ready for Christmas. To help you maximize your revenue from these visits, we'll share examples of Home & Garden sites using AdSense and show how you can:        Optimize your ad placements, formats, coverage and colour palettes        Attract placement targeting campaigns to your site        Make the most of AdSense for Search	November 18th, 9am PST
Make the most of your forum with AdSense In this webinar we will highlight AdSense optimization best practices for forums, and discuss:        Ad placements, ad formats, color palettes        Implementing Custom Channels and making the most of Placement Targeting	November 19th, 9am PST
Improving AdSense performance using Google Ad Manager If you run AdSense alongside directly-sold or network-based ads, Google Ad Manager can help you to sell, schedule, deliver and measure all of your ad inventory. In today's webinar, we'll be joined by a member of the GAM team who will tell us how you can:        Have AdSense backfill your directly-sold inventory and compete with your other ad networks        Define your AdSense settings        Use placement targeting        Run AdSense reports	November 24th, 6am PST
NEW! Market your site to Advertisers using Google Ad Planner Google Ad Planner is a media planning tool used by advertisers to identify websites they should advertise on. In this webinar we will cover:        How advertisers use Ad Planner for media planning and how it is relevant to you as a publisher        How you can claim your site listing in Ad Planner to better promote your site to advertisers        Ad Planner integration with Google Analytics to opt-in your precise traffic data        Ad Planner integration with Google Ad Manager and AdSense to opt-in your ad placements	November 24th, 9am PST
Optimizing AdSense on your Business and Finance site In this webinar, we will highlight examples of Business and Finance sites and talk about how you can:        Optimize your ad placements, formats, coverage and colour palettes        Attract placement targeting campaigns to your site        Make the most of AdSense for Search	November 25th, 9am PST
AdSense Optimization - Everything you need to know In this webinar, we will cover:        Optimizing your AdSense for Content implementation: placements, formats, coverage, colour palettes        How to attract placement targeting campaigns to your site        Tracking the performance of your optimizations: Channels & Website Optimizer        AdSense for Search: the importance of Search	December 2nd, 9am PST
NEW! Market your site to Advertisers using Google Ad Planner Google Ad Planner is a media planning tool used by advertisers to identify websites they should advertise on. In this webinar we will cover:        How advertisers use Ad Planner for media planning and how it is relevant to you as a publisher        How you can claim your site listing in Ad Planner to better promote your site to advertisers        Ad Planner integration with Google Analytics to opt-in your precise traffic data        Ad Planner integration with Google Ad Manager and AdSense to opt-in your ad placements	December 8th, 9am PST